EPISODE · Jul 5, 2020 · 26 MIN

#75 Werkzeugkasten für den Turnaround

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Der Werkzeugkasten des Turnaround enthält unter anderem neben einer Vertriebssteuerung, einem Reporting und einer Kundensegmentierung auch eine konsequente Pricing-Strategie. Wie diese Instrumente im erfolgreichen Turnaround der Alimex ausgeprägt waren und welche weiteren Werkzeuge eine Rolle spielen, erläutert unser Gast Dr. Philip Grothe, Vorstand der Alimex GmbH, in der aktuellen Folge des Maschinenraum-Podcasts. Viel Spaß beim Hören! Folge direkt herunterladen

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#75 Werkzeugkasten für den Turnaround

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