751. Free Trials Turned a Side Hustle into Growth | CrossFit T1

Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 00:00 – Intro 02:02 – Meet Kevin & Jen from CrossFit T1 04:00 – Transitioning into Gym Ownership: The Challenges 09:57 – The Importance of Being Present in Your Gym 12:17 – Kevin’s Big Decision: Leaving His Job for the Gym 15:38 – Lead Management & Immediate Follow-Up Success 18:10 – The Shift from Paid to Free Onboarding 21:00 – How Ambassadors Shape the T1 CrossFit Culture 24:12 – Coaches as Athletes: Building a Strong Coaching Unit 28:35 – The Compounding Effect of Working on the Right Things 34:01 – The Emotional Journey: Balancing Risk and Reward 37:00 – The Key to Growth: Focusing on Impact and Retention