755. Turning Passion to Professionalism: How Clear Policies Transformed Aliso CrossFit

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:06 - Kelli Wunsch Bought Aliso CrossFit 4:07 - Implementing Rules and Systems 7:49 - Raising Membership Rates 12:18 - Open Gym Policy 16:07 - Value Before Revenue 23:41 - Asking for Help 32:24 - Lessons Learned