758: Launching a New Service in a Mature Market with Guillermo Gaspart

from App Marketing by App Masters · host Steve Young

How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting. Guillermo Gaspart is the Founder & CEO at BYHOURS.

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This episode is 32 minutes long.

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This episode was published on November 19, 2019.

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