$75k from one campaign? In this economy?

I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes. I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours. And no, those campaigns weren't sent on black friday, they weren't even sent in Q4. In this episode, I show you how you can take a moment that your customers care about, or can relate to, bring them into your world to experience it with you, and have a day that makes your entire month. I also award a tweet of the week award, share the results of a split test that DID NOT GO MY WAY, and attempt to answer the question, "How do you get away from discounting all the time?" (the first few seconds of audio are a little sketchy then by 10 seconds it's good)