#76 | AI and the Future of Wayfinding

How do we navigate spaces in a future shaped by intelligent systems? In this episode, Christian Lunger speaks with Alison Richings, Wayfinding Design Director at Endpoint. Her work brings together human behaviour, environmental psychology and strategic wayfinding – from largescale guidelines such as those for the NHS to complex spatial systems. The conversation begins with changes already visible today. Digital tools like Google Maps influence how we move through cities. With AI, navigation may become more personalised and responsive. Routes become less linear, shaped by time, context and individual needs. Despite technological developments, the human perspective remains central. Emotions, stress, familiarity and trust continue to influence how we read spaces. At the same time, AI raises new questions around data, responsibility and transparency. Physical space also remains essential. Wayfinding is not only about signage, but about spatial experience – architecture, light and atmosphere. A conversation about orientation, design and the role of wayfinding in a future where paths are no longer predefined. Shownotes Book Recommendation Arthur, Paul & Passini, Romedi (1989). Wayfinding: People, Signs, and Architecture. Podcast Recommendations The Knowledge Project – https://www.youtube.com/@tkppodcast 99% Invisible – https://99percentinvisible.org/  Hard Fork (NYT) – https://www.nytimes.com/column/hard-fork https://www.weareendpoint.com/ https://www.motasdesign.com https://www.geraumt.com/