76: Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental from others nearby (14:44)How the brand theme is reflected in the interior design (20:05)Brand visuals and the intentional design decisions (22:45)Incorporating brand visuals throughout your property (26:11)Mentioned in This Episode:The Homestead at Cunningham Creek on Airbnb: airbnb.com/roomsThe Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatccThe Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creekConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co