76: Decoding the Decline in the CPA Pipeline

Recent data suggests that we’re witnessing a nationwide decline in both new CPAs and college accounting program enrollments. Why is this happening, and what can be done about it? Do the profession and the CPA license have a branding problem? Are accounting firms and companies doing anything to adapt? We discuss all of this and more in an eye-opening conversation with Todd Shapiro and Kari Natale from the Illinois CPA Society. * Access the Decoding the Decline report at icpas.org/cpapipeline.