76. Fractional CMO vs. Agency vs. Freelancer: Which type of marketing service to choose

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.