76% Have People Analytics Tools — Why Only 21% Actually Use Them

The people analytics market just hit 12 billion dollars, and yet three-quarters of HR teams are essentially leaving their investment sitting on the shelf. In this episode, we unpack why the gap between having a tool and using it effectively is so wide — and how to pick the right platform for where your organisation actually is today. We walk through four distinct market segments: enterprise pure-plays like Visier for large data-mature teams, HRIS-embedded options like Workday People Analytics for those already in that ecosystem, engagement specialists like Culture Amp and Lattice for mid-market culture-first companies, and leaner mid-market standalone tools like Crunchr. Not every org needs a 50,000 dollar a year platform with an eight-month implementation. We also share five practical questions to ask before you book a single vendor demo — starting with the most important one: what is your actual data maturity level right now? The answer changes everything about which platform makes sense. And we close with a tip on where to start if you're just beginning: hiring data. It's structured, high-volume, and immediately actionable — and tools like OVI's Milo screening agent can generate exactly the kind of consistent, auditable data that makes your analytics stack far more powerful down the line.