76% Have People Analytics. Why Do Only 21% Actually Use It?

The people analytics software market hit $12 billion in 2025 — and yet three-quarters of companies that bought these tools aren't using them effectively. So what's going wrong, and how do you pick the right platform for where your organisation actually is right now? In today's episode, we break down the four market segments in people analytics — from enterprise pure-plays like Visier to engagement specialists like Culture Amp — and share a five-question decision framework to help HR leaders cut through the vendor noise before they book a single demo. We also look at how AI is reshaping these platforms, from Visier's natural-language assistant Vee to Workday's narrative-style insights that turn data into plain-English stories. Because the future of people analytics isn't more dashboards — it's tools that tell you what to do next. Brought to you by OVI, the AI-native ATS that screens candidates through audio chats — capturing salary expectations, English proficiency, and culture fit before a human ever gets involved.