76: Making anything profitable with Greg from Understory Farm

from Six Figure Flower Farming · host Jenny Marks

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.Follow Greg on Instagram: @understoryfarmCheck out Understory Farm online: www.understoryfarmvermont.comDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com  

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This episode is 52 minutes long.

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This episode was published on November 17, 2025.

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