#76: Marketing, Party of 1: 9 Ways to Survive and Thrive as a Solo Marketer

Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event.  In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re responsible for polished branding, compelling messaging, social media, email, events, ads — all while explaining what a “click-through rate” is to your boss who has no clue what you’re talking about.  But here’s the good news: you don’t have to do it all. Katy shares 9 survival (and success) strategies to help you work smarter, stay focused, and build systems that make your solo role more scalable and sustainable. From protecting your creative time to setting quarterly goals, building a shadow team, and celebrating the small wins, this episode is packed with real-world advice for marketers who are flying solo — but still aiming high.  Whether you're the solo marketer or the business owner who relies on one, this is a must-listen.  ✨ Plus, don’t miss the free resource mentioned in the show: “Marketing Systems for One” — available now at scriptmarketingco.com/resources