76. Nike’s Backlash + What Counts as Real Recovery?

In episode 76 of “Lifting, Running, and Living,” Kelly and JK share updates and discuss two topics: Nike’s marketing backlash and recovery versus active recovery. Kelly reviews the “Brick” and mentions an upcoming work trip to Chicago and debates whether to bring the Brick. JK shares an “April Unplugged” community challenge to eat at least one screen-free meal daily and describes a 14-day dopamine detox aimed at reducing consumption and improving content creation. They then cover Nike’s Boston Marathon-adjacent “Runners welcome, walkers tolerated” sign and similar UK messaging, and finally debate what truly qualifies as active recovery, emphasizing scheduled rest and avoiding “active recovery” as an excuse to skip real days off.00:00 Welcome and agenda01:07 Brick phone blocker explained05:00 Chicago work trip plans12:15 April Unplugged challenge15:55 Dopamine detox for creators20:25 Quick extra update niece birthday21:26 Nike Boston sign backlash27:34 Is Nike shifting its culture30:15 Nike Runner Image Shift32:00 Nike Controversy History37:14 Parkrun Billboard Backlash38:49 Defining Active Recovery41:40 Rest Day Versus Movement44:31 Strava And Rest Guilt50:26 Scheduling Recharge Days55:54 Earn Your Rest Mindset01:00:05 Kids Never Stop Playing01:04:06 Wrap Up And ContactFollow the podcast at ⁠⁠⁠@liftingrunninglivingpod⁠⁠⁠Email us at ⁠⁠⁠[email protected]⁠⁠⁠Follow JK at ⁠⁠@coachjkmcleod⁠⁠Follow Kelly at ⁠⁠⁠@runningklutz ⁠