76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3

Episode 76. In this 5-part series, I will explore several components of an advertising campaign:Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising mediaToday's episode introduces the Target Market.----------RESOURCES📚Student project - "Fashion Advertising Campaign Year-end Project"The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:Project deliverables:Written advertising campaign document (8 – 10 pages).Oral presentation.Digital presentation.Visual boards.Physical advertising item.Access the project👇🏾Teachers Pay TeachersMarketing EdVenture website*****👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture website⬇️⬇️⬇️BUNDLE CONTENT:PRESENTATIONSSpecial Events PresentationAdvertising PresentationVisual Merchandising PresentationSelling PresentationASSIGNMENTSMarket Segmentation PosterMarket Segmentation QuizIdentifying PublicityName That CompetitionCompetition Type QuizAdvertising Agency Exercise BundlePROJECTSFashion Advertising Campaign SurveyCause Marketing ProjectBranding a Fashion Business ProjectFashion Company and Social Media ProjectFashion Advertising Campaign Year-end Capstone Project----------If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.----------Follow me on Instagram Marketing EdVenture. I'd love to connect.Visit my website for marketing education curriculum,  Marketing EdVenture.