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76 | Stop Pitching VCs, Start Finding Believers episode artwork

EPISODE · Feb 10, 2026 · 11 MIN

76 | Stop Pitching VCs, Start Finding Believers

from Seed Money · host Jayla Siciliano

👇Get The Free Investor Ready Checklist ✅ https://seedmoney.mysamcart.com/free-checklist/ Raising capital but not really sure what investors want? The Free Investor Ready Checklist gives you the exact step-by-step path to get investor-ready and avoid the rookie mistakes that kill deals before they start. Grab it above and start fundraising and stop making mistakes. In this episode: If you're an early-stage CPG founder struggling to raise money, it's probably not your product—it's your pitch list. In this episode we're talking about Why Your First Investor is Also Your Customer. We break down why the right investors are often already fans of your brand and your product, and how to identify those early believers. Make this mindset shift now and stop wasting time in the wrong rooms. Click below and start targeting smarter. Topics Covered; Your first investors are likely to be your customers. Many founders pitch to the wrong people, like VCs. Angel investors are often passionate about the problem you're solving. Lead with pain points, not product features. Finding believers in your product is crucial for early funding. Networking is key; start with personal connections. Ask your network for introductions to potential investors. The investor community is more cautious in uncertain times. Building momentum requires talking to many people. Shift your mindset from seeking investors to finding believers. About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Get More of Jayla's Fundraising Resources: https://seedmoney.mysamcart.com/seed-money/ Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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76 | Stop Pitching VCs, Start Finding Believers

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