76 | The Ultimate Guide to Partnering | Principles that Help Tech Businesses Thrive

As the technology industry continues to hasten its evolution through continually changing global macro events, accelerating technical advances, and changes in the social constructs of how and why we work, building successful partnerships has never been so important.Vince Menzione has spent the last 25 years of his career thinking about how to create successful partnerships and joins this LIVE episode of The Data Binge Podcast to highlight a winning framework for how to get partnerships right. As a former Microsoft General Manager of Partner Strategy, host of the Ultimate Guide to Partnering podcast, and founder of the tech consulting firm Ultimate Partnerships, Vince brings an aptitude and energy for partnerships that can drive change in any tech organization.This discussion will include the following topics:The 8 principles of partnership success: understanding the very idea of what partnership between organizations means and why it’s increasing in importanceEvolutions in the partner landscape, and the impact of hyper evolving global trends on partner strategy across the tech domainThe power of thought leadership: the learnings from creating a 5-year passion project, “The Ultimate Guide to Partnering”, and lessons of culture, leadership, and the obligation to lead with diverse and inclusive values that reach beyond our typical fields of impactKey Takeaways:[1:44] The recent speed of technology from Gaming to NFT’s, to emerging Metaverse experiences[4:19] How Vince has built and maintained a 5-year podcast hyper focused on the world of successful tech partnerships [5:22] Vince’s background and career direction, starting as the general manager of US public sector strategies for Microsoft across 9 years[6:56] The era in which every organization is adapting to the advancements of technology[11:31] How partnering is a phenomena that is all around us in the business ecosystem [20:25] Successful mindsets to partnering[23:39] The importance of building a brand and a brand story [25:17] Intuitive alignment, communication and adjustment towards success cross organizationally[28:44] Commitment before focus [31:02] Thinking differently to build successful ecosystems [37:39] An insight for people who don’t want to get involved with partnering [41:13] The three C’s: culture, communication, commitment[45:11] The partnership manifesto: Why people need to partner better[46:55] Diversity, inclusion, and leadership [50:50] On the issue of age discrimination, early retirement, and the lost value of experienced leadership in the tech industry[56:42] The power of community Memorable Quotes:[19:20] - ”I have identified with the work I’ve done over the years that the podcast is a good laboratory. I have over a hundred and thirty guests now that come to the podcast, and I ask every single one of them about partnering; what do they see from the best and why do they fail. I’ve sort of landed on the successful principles on what makes successful partnering.” - Vince Menzione[28:10] – regarding tech partnering organizations ”were not  really looking at spend, were not really looking at who were talking to in the organization. We're looking at how eager they are to want to work with us on this specific transformational capability.” - Vince Menzione[38:16] - ”The proof is in the pudding in the sense that organizations will believe, if they see other organizations that are like-minded in the industry that are successful, and we see more of that every day.” - Vince Menzione[51:20] - ”Learn from other cultures where people who have age and wisdom are valued better.” - Vince Menzione RESOURCESConnect with Vince on LinkedIn - https://www.linkedin.com/in/vincemenzione/Vince Menzione’s Microsoft US Partner Blog - https://www.microsoft.com/en-us/us-partner-blog/author/vincemenzione/Channels, partnerships & ecosystems: Jay McBain on LinkedIn: https://www.linkedin.com/in/jaymcbain/LinkedIn LIVE EVENT Link: https://www.linkedin.com/video/event/urn:li:ugcPost:6872569678066188288/  Thanks for watching!To access more expertise on partnering in the tech industry, feel free to navigate to https://ultimateguidetopartnering.com/ or reach out to Vince directly on Linkedin!-------------------------------- *The views and opinions expressed in this discussion are those of the guests and do not necessarily reflect the official position of their employer, Microsoft" ____ Thank you for listening! -------------------------------- Learn more about the Data Binge Podcast at www.thedatabinge.com Connect with Derek:  LinkedIn: https://www.linkedin.com/in/derekwesleyrussell/Youtube: https://www.youtube.com/channel/UCN1c5mzapLZ55ciPgngqRMg/featuredInstagram: https://www.instagram.com/drussnetwork/Twitter: https://twitter.com/drussnetworkMedium: https://medium.com/@derekwesleyrussellEmail: [email protected]