#76 - UXRs Need to Care About the Business, Too

What this episode covers

This week we’re joined by Zack Naylor, CEO and co-founder of UX research tool Aurelius. We spoke about what researchers need to know about their company, why tying research outcomes to business impact is so important, and how to navigate the waters when business goals and user research don’t align.Zack talked about…Conducting stakeholder interviews to deeply understand your business.Choosing a company that aligns with your values and personal goals.Using business knowledge to get high level stakeholder buy-in.Highlights[3:52] Get to know the business by taking the time to conduct stakeholder interviews.[7:31] Talk to people as high up the ladder as possible. [10:01] What happens when what you learn in research doesn’t line up with business goals? [20:14] Striving for business impact with your research projects. [24:38] Examining your internal drivers can help you do more meaningful work.About our guestZack Naylor is the CEO and Co-Founder of Aurelius. He’s helped organizations from startups to Fortune 500s build and establish user experience design practices to deliver valuable products and services.

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How long is this episode of Awkward Silences?

This episode is 35 minutes long.

When was this Awkward Silences episode published?

This episode was published on September 21, 2021.

What is this episode about?

This week we’re joined by Zack Naylor, CEO and co-founder of UX research tool Aurelius. We spoke about what researchers need to know about their company, why tying research outcomes to business impact is so important, and how to navigate the waters...

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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