76. Win Shelf Space with Smart Merchandising

76. If shoppers can't find your product, you lose sales—period. And if you rely on canned reports and the 80/20 rule, you're already behind. In this episode, I unpack proven category management and merchandising strategies that help emerging CPG brands win shelf space, increase distribution, and outperform bigger competitors. A picture is worth a thousand words—especially in a retail line review. When you show retailers exactly where and why your product belongs on shelf, you make it easy for them to say yes. We cover holistic space management, shopper need states, market basket analysis, integrating natural and mainstream products, and how to use simple, low-cost tools to build powerful schematics. This is how you shift from vendor to category leader. Get instant access on the show webpage: RetailSolved.com/session76