761. How This Garage Gym Grew into a Full-Fledged CrossFit Affiliate | Greater Culture CrossFit

Brad Marshall started his CrossFit gym in a two-car garage and successfully transitioned to taking over an established affiliate. Brad shares the challenges of scaling from a small, intimate community to a thriving commercial space, the importance of building culture, and lessons learned in creating a sustainable business. Tune in to hear how passion and strategic decisions turned a garage gym into a vibrant affiliate with over 80 members. -- Looking to boost revenue at your CrossFit Affiliate? CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- CLICK HERE to learn more about Affiliate University -- CLICK HERE to learn more about Push Press Gym Software -- 0:00 - Introduction 1:12 - Meet Brad Marshall: The Story Behind Greater Culture CrossFit 3:02 - Garage Beginnings: Building a Gym Community at Home 6:07 - The Garage Gym Setup: Growth, Challenges, and Creative Solutions 7:28 - Taking Over an Affiliate: Navigating the Transition Process 9:56 - Growing Membership: From 30 Members to Over 80 in 7 Months 13:00 - Establishing Culture: The Role of Communication and Connection 19:00 - Rebranding and Renovating: Creating a Fresh Start for Members 22:40 - Pricing Adjustments: Managing Member Expectations and Revenue 29:10 - Programming Changes: Shifting to a New Coaching Philosophy 35:10 - Building a Thriving Culture: Language, Leadership, and Community 39:03 - Reflecting on Growth: Lessons Learned from Garage to Affiliate