#761 Let’s Start at the Beginning

One of my all-time favorite movies is The Sound of Music. While I love most of the songs, the scene where Maria teaches the children to sing, is definitely on top of my list. say. She explains, when you read you begin with ABC, when you sing you begin with Do Rei Mi. She breaks down all of singing into those three simple notes. It occurred to me while I was watching the rerun the other night that marketing has three little notes as well, the customer, their problem and your solution. If you master those three elements your marketing will be singing in no time!