763. Real Core Values (Not the Ones on the Wall)

In this episode, Dr. Killeen breaks down what real core values actually look like—through the lens of Gino Wickman and the EOS framework. He talks about why so many practice values turn into corporate fluff, how to spot the difference between wishful thinking and reality, and how to build values that actually guide hiring, leadership, and daily decisions. Core values should drive behavior—not just decorate the break room.