763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner. Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era. We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS. That’s right. Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve? And how do you start the conversations to identify them. Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive sales content. _ Formerly the Accelerate! Your Sales podcast with Andy Paul