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765: How to Maximize a Customer's Long-Term Financial Value, with Peter Fader episode artwork

EPISODE · May 12, 2020 · 53 MIN

765: How to Maximize a Customer's Long-Term Financial Value, with Peter Fader

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics.

What this episode covers

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics.

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765: How to Maximize a Customer's Long-Term Financial Value, with Peter Fader

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Frequently Asked Questions

How long is this episode of Sales Strategy & Enablement by Revenue.io?

This episode is 53 minutes long.

When was this Sales Strategy & Enablement by Revenue.io episode published?

This episode was published on May 12, 2020.

What is this episode about?

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to...

Can I download this Sales Strategy & Enablement by Revenue.io episode?

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