767: Selling in a Recession, with Chris Grams and Bridget Gleason

Let’s not kid ourselves. We’re in a recession. So what does that mean for the marketing and sales strategies you need to implement going forward? As someone who has successfully sold through five periods of significant economic disruption, I can tell you that in times like these there are always opportunities to be found.  In today's episode, Chris Grams (head of Marketing at TideLift) joins me along with my great friend, Bridget Gleason (head of sales and customer success at Tidelift) to to talk about how to sell into a future that is full of uncertainty. Listen in and learn strategies that you can use to identify opportunities for your sales and marketing in the coming months.