77: Brand Protection in Sport

When it comes to major sporting events and the sports sector generally, there are a variety of ways that intellectual property rights could be infringed. So what can in-house sporting legal teams do to mitigate the risk of infringement? In this podcast episode, our IP lawyers provide useful hints and tips on implementing brand protection strategies, understanding sponsorship relationships, marketing, and enforcement of intellectual property rights. They share their first-hand experiences having worked for the Birmingham 2022 Commonwealth Games as in-house legal support, as well as providing sport branding legal advice to event organisers, sports brands, sponsors and other rights holders in private practices, looking at the opportunities and common challenges legal teams are facing in the sporting world. You can find this episode and the accompanying transcript on our website: https://gowlg.co/3XKHPTm  ... Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East. We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r  Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41  Want to get to know us? Follow us on: LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N