#77 Building a FOOD Brand from Scratch at Farmer's Markets?

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market. Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding. The conversation also touches on the significance of customer feedback and the realities of running a food-based business.Chapters00:00 Introduction to Torshi Foods02:09 The Origin Story of Torshi Foods05:28 Branding and Positioning as a Premium Product11:41 Marketing Strategies and Customer Engagement19:54 Influencer Partnerships and Lessons Learned20:23 Influencer Marketing: Lessons Learned28:12 Logistics and Production Challenges36:10 Testing Products at Farmers MarketsTorshi’s Website: https://www.saydejabra.com/Torshi on Instagram: https://www.instagram.com/saydejabraphotography/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/