77. Carolyn Haeler: How to Build A Cookie Brand From Scratch

**Join the Secrets of Powerful Women Club! Get in on all the secrets with Live Virtual Guest Conversations. Click here to sign up for more info about the new community launching soon. https://powerfulwomenusa.com/online-clubToday on Secrets of Powerful Women, I’m joined by entrepreneur Carolyn Haeler, founder and CEO of Mightylicious Gluten-Free Cookies, who turned a life-changing health diagnosis into a thriving food brand.In this episode, we dive into her journey from finance to entrepreneurship, building a company in the competitive food industry, raising capital through crowdfunding and loans, and navigating product development and supply chain challenges. Carolyn shares real insights on brand building, rebranding, and creating a mission-driven business rooted in inclusivity and quality.If you’re a woman in business, an entrepreneur considering a career pivot, or a founder building something from the ground up, this conversation will give you practical lessons on resilience, leadership, and scaling a purpose-driven company.Chapters00:00 From Kitchen to Market: The Journey Begins27:18 Funding Growth: Navigating Capital and Crowdfunding29:58 The Reality of Profitability in CPG33:04 Challenges of Supply Chain Management35:43 The Entrepreneurial Rollercoaster: Setbacks and Successes38:45 Transitioning from Side Hustle to Full-Time Business41:19 Embracing Risk and Resilience44:13 The Evolution of Mightylicious50:31 Advice for Aspiring Women Entrepreneurs#womeninbusiness #buildingabrand #glutenfreecookies