#77 打倒Amazon！Shopifyの戦略を考えてみた

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こんにちは！今週は、急成長ECプラットフォーム「Shopify」についてお送りします！  ◎今週のトピックｼｮｯﾋﾟﾌｧｲ! / マーチャントを増やすこと / お店が成功しないとShopifyも成功しない / Shop Payの素晴らしさ / Shop Payから新しいブランドのディスカバリー / Shopifyキャピタル / ちなみにPipeも投資してる / Stripeと仲良し / 購入後に別ブランドをリコメンド / ディスカバリー機能はマーチャントに対して必要か？ / アフィリエイトとShopify / co-op commerce / ARコマースの挑戦 / 服のフィッティングAR特許 / GoogleとShopify連携強化 / ファーストパーティのデータを集める / アグリゲーターによる広告事業 / UberEATSやInstacartの広告事業を強化 / ヒントは「購入後の体験」 / リセール（再販）と返品 / 大きなお店ほどShopifyを使わない問題 / 独占禁止法   ◎関連リンク・Google partners with Shopify on online shopping expansion | TechCrunch https://tcrn.ch/3CfVswY ・The Anti-Amazon Alliance – Stratechery by Ben Thompson https://bit.ly/3xrzJOR ・Stripe: Platform of Platforms – Stratechery by Ben Thompson https://bit.ly/3lBjkFr ・No. 345: The Arming Of The Rebels – 2PM https://2pml.com/2020/02/03/rebels/ ・Shopify Announces Fourth-Quarter and Full-Year 2020 Financial Results https://bit.ly/3lJGLMT ・Shopify-Investor-Deck-Q4-2020 pdf https://bit.ly/3fxWoTE ・Stripe to Offer Banking Services in Deal With Goldman Sachs, Citigroup - WSJ https://on.wsj.com/3yp9vOr ・Shopify Seeks to Challenge Amazon Through Deals With BuzzFeed, Other Sites — The Information https://bit.ly/3A9ytl5 ・Member Brief: The Post-Returns Marketplace – 2PM https://2pml.com/2021/05/28/post-returns/ ・Shopify Plans Big Push Into Advertising With Targeting Tool https://bit.ly/3yrBuN8  【Spotifyオリジナルで新番組がスタート！】 bytes by Off Topic http://spoti.fi/bytesPodcast  ◎ひとこと by Tetsuro Miyatake 個人的には今現在世界のトップマーケターはLil Nas Xだと思います。  ◎記事も書いています　 https://offtopicjp.substack.com/  \ Youtube / https://www.youtube.com/c/offtopicjp  ◎Twitter Off Topic https://twitter.com/OffTopicJP Miki Kusano https://twitter.com/mikikusano Tetsuro Miyatake https://twitter.com/tmiyatake1

What this episode covers

こんにちは！今週は、急成長ECプラットフォーム「Shopify」についてお送りします！ ◎今週のトピックｼｮｯﾋﾟﾌｧｲ! / マーチャントを増やすこと / お店が成功しないとShopifyも成功しない / Shop Payの素晴らしさ / Shop Payから新しいブランドのディスカバリー / Shopifyキャピタル / ちなみにPipeも投資してる / Stripeと仲良し / 購入後に別ブランドをリコメンド / ディスカバリー機能はマーチャントに対して必要か？ / アフィリエイトとShopify / co-op commerce / ARコマースの挑戦 / 服のフィッティングAR特許 / GoogleとShopify連携強化 / ファーストパーティのデータを集める / アグリゲーターによる広告事業 / UberEATSやInstacartの広告事業を強化 / ヒントは「購入後の体験」 / リセール（再販）と返品 / 大きなお店ほどShopifyを使わない問題 / 独占禁止法 ◎関連リンク・Google partners with Shopify on online shopping expansion | TechCrunch https://tcrn.ch/3CfVswY ・The Anti-Amazon Alliance – Stratechery by Ben Thompson https://bit.ly/3xrzJOR ・Stripe: Platform of Platforms – Stratechery by Ben Thompson https://bit.ly/3lBjkFr ・No. 345: The Arming Of The Rebels – 2PM https://2pml.com/2020/02/03/rebels/ ・Shopify Announces Fourth-Quarter and Full-Year 2020 Financial Results https://bit.ly/3lJGLMT ・Shopify-Investor-Deck-Q4-2020 pdf https://bit.ly/3fxWoTE ・Stripe to Offer Banking Services in Deal With Goldman Sachs, Citigroup - WSJ https://on.wsj.com/3yp9vOr ・Shopify Seeks to Challenge Amazon Through Deals With BuzzFeed, Other Sites — The Information https://bit.ly/3A9ytl5 ・Member Brief: The Post-Returns Marketplace – 2PM https://2pml.com/2021/05/28/post-returns/ ・Shopify Plans Big Push Into Advertising With Targeting Tool https://bit.ly/3yrBuN8 【Spotifyオリジナルで新番組がスタート！】 bytes by Off Topic http://spoti.fi/bytesPodcast ◎ひとこと by Tetsuro Miyatake 個人的には今現在世界のトップマーケターはLil Nas Xだと思います。 ◎記事も書いています　 https://offtopicjp.substack.com/ \ Youtube / https://www.youtube.com/c/offtopicjp ◎Twitter Off Topic https://twitter.com/OffTopicJP Miki Kusano https://twitter.com/mikikusano Tetsuro Miyatake https://twitter.com/tmiyatake1

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#77 打倒Amazon！Shopifyの戦略を考えてみた

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This episode was published on August 4, 2021.

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