#77 David Wilkinson

Click to Book your EpisodeIn this episode, we sit down with Head Football Coach and Athletic Coordinator Coach David Wilkinson of McCollum High School in San Antonio, Texas.  He brings over 24 years of experience and a proven track record of building successful programs across Texas—including a historic state championship run at Boerne High School.Coach Wilkinson shares how he’s transforming McCollum by shifting mindset—from a victim mentality to one built on gratitude, accountability, and ownership. He breaks down the importance of daily habits, intentional culture, and why leadership is developed through influence—not titles.We also dive into: Building trust through positive reinforcement and relationships Creating alignment across an entire athletic department  Developing leaders by expanding voice within the team The power of community and standards that don’t bend Plus, a powerful personal story on balancing coaching with family, and how the coaching community stepped up in a meaningful way.