77. Debunking Cold DMs: Mindset, Strategies, and Authentic Connections for OTs

In this eye-opening episode of OT Yourself to Freedom, Beki dives deep into the infamous world of cold DMs - the messages that can either create genuine, life-changing connections or have business owners breaking out in a cold sweat. Let’s be honest... cold DMs have a bad name, and today we’re unpacking why that is, what’s really behind the emotional charge, and how occupational therapists can approach connection ethically and authentically. If you’ve ever hated being sold to, felt scared of reaching out, or worried about rejection - this episode is for you. Expect powerful mindset shifts, practical strategies, and a fresh perspective on how to build real relationships that feel good and lead to business growth.   In this episode, you’ll discover: What a cold DM actually is (and why it’s misunderstood) Why emotional baggage around sales could be sabotaging your success How rejection triggers real pain - and what to do about it A new, authentic approach to messaging that OTs can use with confidence Why connecting with strangers online could be the best thing you ever do for your business   Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Join OT Yourself To Freedom Membership: Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online businesses. Learn how to tap into your purpose and create an offer that sells with ease.. Follow Beki: Website: www.bekieakins.com Instagram: OT Yourself to Freedom Facebook Group: OT Freedom Community LinkedIn: Beki Eakins Book an Inspiration Call: Click here Main topic 00:00 Introduction to Beki Eakins and Her Mission 00:56 The Controversial Topic of Cold DMs 02:40 Personal Experiences with Cold DMs 04:32 The Evolution of Sales Perception 05:10 Helping OTs Create Freedom 05:50 Understanding Cold DMs and Sales Strategies 07:46 Emotional Reactions to Sales 09:48 Personal Sales Stories and Boundaries 16:47 Positive Outcomes from Online Networking 24:36 Mindset Meditation for Confidence and Self-Belief 25:20 Overcoming the Fear of Rejection 30:43 The Importance of Connection in Sales 33:25 Authentic Outreach Strategies 35:01 The Role of OTs in Problem Solving 38:09 Building Genuine Relationships Online 47:34 Final Thoughts and Membership Offers   About the Podcast OT Yourself To Freedom Podcast helps occupational therapists create a life and business they love. Host Beki Eakins shares practical tips, strategies, and real-world stories to inspire your journey to freedom Love this episode? Subscribe to OT Yourself to Freedom and leave a review! Your feedback helps more OTs break free from burnout and build a business they love.