#77 “Doing well by doing good” – Christian Barden

When you’ve spent some 25 years in beer industry, working with a raft of innovative companies, you’ve probably picked up a thing or two along the way. And for today’s guest, that time in beer and hospitality is and was always about the people. In today’s episode we hear from Christian Barden, an experienced and enthusiastic global beer industry leader whose mantra is “doing well by doing good”. He’s held executive positions at AB InBev, where he spent 15 years, and a range of drinks and hospitality related PLC’s and SME’s. Most recently, he started Kegstar in Europe, grew and lead it across three continents as global CEO and now holds a number of advisory roles across the industry. And speaking at our Brewers Lectures in Birmingham in May, Christian says that those 25 years in beer and hospitality were as much 25 years of four Ps – purpose, people, planet and profit.