#77. Ethical Consumerism Meets Mindful Drinking with Sea Change Wines

Send me a message 🤗I chatted with Simon Rolfe, Director at Sea Change Wines - a brand combining award-winning wines with ocean conservation. Sea Change began in 2018 when Simon's team wanted to create a product that would create a legacy their children could be proud of. Inspired by David Attenborough’s Blue Planet series, they proceeded to build a brand, removing unnecessary packaging, using sustainable materials, and donating to marine charities with every sale.Their alcohol-free Sea Change Free has exceeded expectations, with sales jumping from 2.2% to 5% of their total business in just one year. Simon shares insights on the challenges of creating quality alcohol-free wine and reveals plans for upcoming still and sparkling additions to their Free range. WE CHAT ABOUT0:00 Simon's Sea Change story5:08 Inspiration from David Attenborough's Blue Planet6:58 Creating an eco-conscious wine brand10:06 Charity partners17:12 How COVID brought them into alcohol-free wine21:10 Customer demand23:00 Finding a wine that was good enough27:16 Doubling sales in two years32:14 Student drinkers34:51 The challenges of finding their next wines38:44 Why wine is taking longer to get right42:06 Ethical consumerism & mindful drinking45:33 Finding Sea Change47:11 The BBQ-QTRY SEA CHANGE FREE //  @SEACHANGEWINE   //  SEACHANGEWINE.COMWE ALSO TALK ABOUT:Heineken 0.0*Guinness 0.0*BEST EPISODE TO CHECK OUT NEXT#53 Creating a household legacy: NoughtyAF wines & Amanda ThomsonJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.