EPISODE · Jan 9, 2026 · 45 MIN
#77 – From the Trenches: Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)
from The BMK Vision Podcast · host Josh Peterson
In this episode of From the Trenches on the BMK Vision Podcast, Josh Peterson sits down with Steve Brickner, Founder/CEO of Kraken Technology Solutions, for a grounded conversation about where MSPs are headed next—and why the market is rewarding leadership more than ticket throughput. Steve shares his path from construction into IT, why early-stage MSPs need the ability to pivot quickly, and how “fractional technology leadership” is becoming the new wedge for trust, retention, and higher-value client relationships. ⸻ 🎙 What We Cover in This Episode Reframing MSP value: from tickets to technology leadership Fractional leadership and the consultative MSP model Why cybersecurity became table-stakes—and what comes after IT as a growth driver (not just a cost center) Translating security and tech decisions into CFO-ready ROI language Relationship-first prospecting: community, chambers, and content Webinars vs podcasts in 2026: attention, intent, and repurposing Podcast production stack ideas (Riverside + automated switching) ⸻ 👤 Guest Links Guest LinkedIn: https://www.linkedin.com/in/stevebrickner981ba9242 Company Website: https://krakentechnology.io/ ⸻ 🚀 Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form
What this episode covers
In this episode of From the Trenches on the BMK Vision Podcast, Josh Peterson sits down with Steve Brickner, Founder/CEO of Kraken Technology Solutions, for a grounded conversation about where MSPs are headed next—and why the market is rewarding leadership more than ticket throughput. Steve shares his path from construction into IT, why early-stage MSPs need the ability to pivot quickly, and how “fractional technology leadership” is becoming the new wedge for trust, retention, and higher-value client relationships. ⸻ 🎙 What We Cover in This Episode Reframing MSP value: from tickets to technology leadership Fractional leadership and the consultative MSP model Why cybersecurity became table-stakes—and what comes after IT as a growth driver (not just a cost center) Translating security and tech decisions into CFO-ready ROI language Relationship-first prospecting: community, chambers, and content Webinars vs podcasts in 2026: attention, intent, and repurposing Podcast production stack ideas (Riverside + automated switching) ⸻ 👤 Guest Links Guest LinkedIn: https://www.linkedin.com/in/stevebrickner981ba9242 Company Website: https://krakentechnology.io/ ⸻ 🚀 Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form
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#77 – From the Trenches: Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)
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