77. Gaming fundraising – more tips to grow income, with Will Robinson

Long before the era of lockdowns, gaming was growing steadily more popular and across all demographics. Tantalisingly, its highly likely that some of the people who care about your cause also play games regularly. Many larger charities have created strategies for fundraising with gamers. If you’ve not thought about this option before, or you want to get some ideas, we hope you find this episode (and Episode 66) illuminating. I’m very pleased to share the second part of my interview with an accomplished fundraiser named Will Robinson, who works for the charity Become. During the first lock-down of 2020, they piloted a sponsored game-a-thon event called Become Players. It went so well they’ve repeated the event twice more, building a loyal group of new supporters. In this excerpt from a new learning bundle we’ve created for the Bright Spot Members Club, Will explains lots of valuable insights to help charities succeed. This includes advice on working with influencers, ethical and safeguarding considerations, incentives, and the advantages of using a specialist instant messaging platform called Discord. If you want to share this episode because you think it will help other charities – THANK YOU! – we’re both on Linked In and on twitter Will is @Will_R0binson and I am @woods_rob. http://www.brightspotmembersclub.co.uk/join