77. Getting Businesses to Care About Our Future Through Doughnut-Inspired Solutions with Erinch Sahan

Have you ever heard about The Doughnut Economics Term? It’s a rich and wonderful way of thinking about the future work for all of us. That’s why Erinch Sahan is here; to share with us what this concept is about. Erinch leads DEAL’s work on business and enterprise. For over 10 years, he has focused on the transformation of the business world to make it regenerative and distributive by design – exploring governance and ownership models that embed social and ecological priorities. Erinch’s background spans business, government, social enterprise and NGOs. Most recently, he was the chief executive of the World Fair Trade Organization, a global network and verifier of social enterprises and cooperatives that practice Fair Trade. Previously, he spent 7 years at Oxfam leading campaign and advocacy initiatives, and founding Oxfam’s Future of Business Initiative. He has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme. Let’s tap into sustainable business with Doughnut-Inspired Solutions! [00:01 - 13:00] Opening Segment Erinch introduces the doughnut economics concept. Inner boundary: Delivering our life essentials&nbsp; Outer boundary: Destructing the planet. Safe and just space for humanity. Transformative potential as we adapt to the 21st century. Doughnuts have 2 boundaries. The forest analogy. Collaborative solutions. Ecosystems balance and generosity of nature. It’s not all about competition and profits. The importance of redesigning the economy. Solving social and ecological problems. Think about the electronics industry. E.g. Smartphones are built in obsolescence. A huge ecological and social footprint. [13:01 - 31:38] Getting Businesses to Care About Our Future with Doughnut-Inspired Solutions Erinch insights about the direction of business. How do I design this product? How do I engage with working conditions? How do I engage with my local community? <span styl