#77: How can your donors know if what you are saying is true?

How can your donors know if what you're telling them is actually true? How can they know if you are actually spending the money they give on the things you tell them the money is going towards? In this episode, Clark talks about how to become a trusted advisor to your donors, and when you are TRUSTED, they will believe what you say -- and they will ultimately determine whether or not what you're telling them is true based upon the RELATIONSHIP.