77. How Perfect Bar Redefined Fresh Snacking With Leigh & Bill Keith, Perfect Bar

77. If you're fighting for shelf space in a crowded category, you're already behind—and it's costing you velocity, distribution, and long-term growth. In this episode, I sit down with Leigh and Bill from Perfect Bar to unpack how they built a refrigerated snack powerhouse in one of the most competitive CPG categories. Instead of chasing shelf-stable trends, they leaned into fresh, leveraged data from a Mintel study, mastered demos, and became true category leaders—not just vendors. We dive into how they used velocity hurdles as fuel, why fresh snacking is reshaping brick-and-mortar retail, how to measure marketing ROI down to cost per bar sold, and how obsessing over customer experience builds loyalty that competitors can't buy. You'll learn how to: • Use data to influence retail resets • Build destination sets that drive total store growth • Turn demos into predictable velocity engines • Transform customer complaints into brand loyalty If you want to stop pushing product and start pulling demand, this episode is for you. Get instant access on the show webpage: RetailSolved.com/session77