#77: How to Create Stories to Engage Millennials With Your Brand

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why a great story will always be necessary for successful marketing How to draw the attention of younger generations Why it's key to create compelling content instead of just pushing your message How to strengthen your brand story by breaking it down to basics Why you must listen to your consumers and enable their control of your content How to know what data is helpful and what data to ignore  Resources Gabriella Mirabelli Gabriella Mirabelli on Twitter, @g_mirabelli Anatomy Media PricewaterhouseCoopers Books of Survival: The Art of John Eric Broaddus Traci Johnson Consumer Electronics Show "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com [email protected]   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.