77: How to Write Viral Articles on LinkedIn

Alan McIvor is a headhunter based in Taipei at the Paul Wright Group. We met several years ago when he was just starting to build his clientele and presence on LinkedIn. Alan joined me recently for a LinkedIn Live video session where we exchanged tips for writing articles on LinkedIn. Alan has had a lot of success recently with several viral articles that have attracted tens of thousands of views and thousands of likes and shares. I asked Alan about his writing process, how he incorporates personal stories into articles that demonstrate his expertise, and how he crafts click-worthy headlines. He also shared some of his tips for writing outreach messages on LinkedIn. If you'd like to watch our entire LinkedIn Live session just go to my new learning community, Write With Impact Academy at writewithimpact.academy. Just enter your email to sign-up. And if you enjoyed this episode, or any other episodes of Write With Impact, I'd appreciate a rating and review on Apple Podcasts. Follow Alan on LinkedIn here. And follow me, Glenn Leibowitz, on LinkedIn here.