77. How Women Entrepreneurs Unlock Self‑Leadership Without Burning Out with Brin'na Rollins-Williams

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.   This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship.    🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Join the Be You Brand Book Launch team Brin’na’s podcast: The Legacy Lounge Podcast FREE Download: "Why Self-Leadership Is Your Secret Business Weapon" Guide (PDF)   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33. The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful.   EPISODE HIGHLIGHTS Brin’na’s bold leap from a high-ranking Target career to entrepreneurship The invisible power of self-leadership and how it fuels sustainable business growth Understanding wholeness vs. hollowness in life and leadership How childhood experiences shaped her leadership style and desire to create legacy Real talk on people-pleasing, perfectionism, and pausing to honor your capacity What it really means to "run your business for a life you absolutely love" The moment a tattooed pause button became a turning point in her journey KEY TAKEAWAYS Self-leadership is the backbone of authentic business success. Pausing isn’t weakness—it’s power. Wholeness > Hustle. Let your business serve your life, not the other way around. Legacy is built in the small, impactful moments—not accolades. You don’t need to mirror someone else’s path. Your way is the right way. QUOTABLE MOMENTS “If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams “Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams “What you don’t change, you choose.” – Ati Grinspun   FIND BRIN’NA ROLLINS-WILLIAMS Website: www.legacyfulfilled.com Email: [email protected] Instagram: @Brinna.RW Facebook/LinkedIn: Brin'na Rollins-Williams   EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Self Leadership 02:13 Brina's Journey from Corporate to Coaching 06:12 The Importance of Self Leadership 10:06 Understanding Self Leadership in Coaching 14:04 The Role of Self Leadership in Business 18:11 Legacy and Impact: The Heart of Self Leadership 21:55 Navigating Personal Loss and Its Influence 26:06 The Power of Self-Discovery and Reflection 29:55 Time Management and Self Leadership 34:01 Resources for Women Entrepreneurs 37:54 Conclusion and Call to Action ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life