77: Is Your Content King, Or Is It Crushing You?

In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been some done-for-you content services coming up, mostly social media-based, which offer to manage content for business owners, but they have some pros and cons that every gym owner should know in advance before they choose to procure the services.Tim and Randy will dive into those pros and cons in great detail, and share what they know about content so every gym owner who listens in will be well informed. They’ll start off by talking about the core principles that one needs to consider when creating their content strategy, namely the entertainment in the content and the value that the content will offer. They will then talk about direct marketing techniques in comparison to social media and email, and highlight just how much more effective social media and email can be in attracting clients rather than pursuing them. They will also have an in-depth discussion about what effective social management for a gym should look like, and whether or not it’s wise to outsource the task to a third-party.If you’re a gym owner looking to have potential clients walking into your gym with their credit cards out ready to sign up, then this episode is just for you. Stay tuned for more!Key Takeaways:The number of leads you’re getting is not the problem, it’s what happens after the leads are generated (04:20)The world of social media engagement matters (06:46)The importance of authenticity in managing your social media (09:30) Getting the culture of your gym into your social media to sell more (12:11)The value in gym owners building a relationship with their population (16:41)Coming up with your own content in your intent-based branding and re-targeting (22:01)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!