77: Marketing Budget Spend

Episode 77 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "77: Marketing Budget Spend" was published on November 15, 2017 and runs 0 minutes.

November 15, 2017 ·0m · The Digital Tourism Show

Summary

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget. Well, I always say if budget allows, spend as much as you can as long as the returns are good. However as a rule, even in my own business, I keep to a minimum 7% rule. 7% of your turnover should go directly into marketing to help generate even more sales. By using a set percentage, you can adjust to busy and slow periods as well as being able to project future cash flow.

Episode Description