77 - Necessity is the mother of invention

So, we're still in the midst of the pandemic, and brands are trying to figure out what to do. By now most organizations have cut costs and are actively looking for financial support. But now it's important for brands to go beyond reacting to the challenges and look for opportunities. There are many examples of brands that managed to flourish during a crisis, mostly did so because of their ability to innovate and pivot. To envision possibilities rather than focus on the present existing problems, may even feel wrong, like bad leadership or use of resources. After all, we're in crisis management mode and the instinct is to protect and defend or manage to try to survive.   But it is exactly the ability to envision possibilities and seek new opportunities that give brands the best way to survive and potentially even thrive. In this episode I share three essential elements to help you imagine possible new opportunities that both address market demand and are a good fit with your brand.