77: Phillip Morgan | Specializing Opens a World of Opportunity

For many professional service providers the decision to “specialize” brings fear of shutting out potential clients. It’s actually the opposite, says author and positioning expert Philip Morgan. When you narrow your focus previously hidden profitable opportunities seem to come out nowhere. Of course, how you go about specializing and the niche you pick have a lot to do with it. Philip highlights some proven strategies to make sure you do it the right way. We also talk about… The Whale Client problem and how to avoid it The “X Factor” that accelerates your success The 5 ways to specialize – and how to pick the right method for you The power of constant communication with potential clients And more…