77: Puma, adidas and Under Armour Believe "Future is Female"

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.   In this episode, we talk:   Hot Takes   Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind"   Shoutouts   Other Mentions:   Andiamo!   About Lauren Creedon:   Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection of sports, media, and tech. Fun facts: she is a former artist and baseball player, and wrote her college thesis on the baseball card industry.   About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!   Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!