#77 Redefining Women's Media with Stylist's Lisa Smosarski

In this episode I speak to Lisa Smosarski, the award-winning editorial director of Stylist magazine, about her incredible journey in the magazine industry. From her early career in iconic nineties magazines to launching and leading Stylist, Lisa shares insights on evolving media landscapes, internalised misogyny, and the impact of motherhood on her career. We discuss Lisa's North Star of creating intelligent, feminist content that doesn't bow to the trends of clickbait, and the need for systemic change to support working mothers. Lisa's story is one of resilience, reinvention, and unwavering passion for her work.   Find Lisa on Instagram here Find Stylist on Instagram here  Find Stylist Magazine online here  Don't forget to join the conversation with me on Instagram here   --------------------   Thank you so much to Sophie Griffiths for sponsoring this week's episode!  Getting ads live is one thing, but making them work is another and that's why Sophie has added 6 weeks of support to her already brilliant Audience Builder Course. Sophie's approach isn't just to look at the ads but what makes the ads work eg your lead magnet and the content you're creating. The course helps you to get started building a Superfans System and is about growing an audience that are excited to buy from you. The live cohort starts 19th May for 6 weeks and the course is usually £250+VAT, but you can get 10% off using the code WILDER10 so jump in and take control of your audience growth at www.sophiegriffiths.co   -----------------   EPISODE HIGHLIGHTS   02:31 Lisa's Early Work Memories 04:53 Pursuing a Career in Journalism 06:19 First Job and Early Career 13:15 Becoming an Editor at Smash Hits 15:10 Reflecting on the 90s Magazine Culture 19:14 Launching Stylist Magazine 27:45 Evolving with the Audience 30:38 Navigating Media Changes 35:31 Balancing Career and Family 37:08 Generational Shifts in Work Culture 38:30 The Need for Structural Change 46:34 Internalized Misogyny and Confidence 54:57 The Role of Media in Shaping Perceptions 01:00:16 Personal Reflections and Advice