#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC. In today’s episode, you’ll learn:  Why embracing a start-up mindset is so important to keep your brand fresh How to defend out-of-the-box ideas from pushback Why changing your strategy isn’t always the best course of action Brought to you by Mekanism.