#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

Send us Fan MailSUMMARYIn this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity. FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.fmGET ON THE LIST for updates and actionable tips!BEST QUOTE FROM THE EPISODE"If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."LINKSNotionBullet Journal MethodIdentify your Identity WorksheetSupport the show☆ other ways to SUPPORT THE SHOW ☆If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!☞ GET MAIL ☜☆ SIGN UP HERE! ☆☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!