77. You Can't Screw This Up w/ Adam Bornstein

We sit down with NYT Bestseller author Adam Bornstein.  Adam is the founder of Born Fitness and writes with Arnold Schwarzenegger for Building The Pump.  Adam is a legend in the fitness industry who you probably haven't heard of.  He is a forever student in the industry and spent 9 years writing and rewriting his new book (link below).     Why is being successful with a healthy lifestyle so hard these days?  How is our mindset and view of failure stopping us from being what we truly what to be?  What is the problem with the food industry?  What is the "One Thing" you are missing?  What kind of goals are more long lasting than others?     Check out his new book "You Can't Screw This Up"   Follow Adam on IG:  @bornfitness If you are a coach, sign up now for The Real Coaches Summit 2024 in Las Vegas March 11 & 12, organized by yours truly - Aram Grigorian.  The speaker lineup is insane, and don't forget macro friendly breakfast, lunch, and dinner is provided, as well as a top shelf open bar happy hour each evening to network and meet the speakers.  No VIP - we are all equals at this event!     You can find us on Instagram: Aram: @4weeks2thebeach Jim: @jimmynutrition   Get some t-shirts/tanks/hoodies at:  https://www.othersidelifestyle.com/shop If you'd like to reach out to Aram, you can find him at: https://www.4weeks2thebeach.com/work-with-me If you'd like to reach out to Jim, you can find him at: https://www.othersidelifestyle.com/schedule Go get some supplements: www.legionathletics.com, use code: ARAM